Cross-cultural managementCross-cultural course

With globalisation and its associated developments, understanding cross-cultural differences in an international context is an imperative.

The underlying principles of this cross-cultural management course have been developed to cover operations of global firms and small and medium-sized companies.
as understanding of cross-cultural management is a major challenge facing most global firms. Focus is on understanding the international environment, culture, communication and management approaches in the global context. This will enable global managers to apply relevant skills needed to effective management in the multicultural context.

As international managers who may be managing in diverse business contexts, you want to know, evaluate, contemplate,
compare and learn how to manage and take into account the various cultural differences to adapt your products, services and strategies.

At the end of the course trainees should be able to:

1- Understand Cross-cultural differences in the global word

2- Be in possession of relevant business competences to enable them to handle global management challenges

3- Apply the various global managerial techniques learnt in the course to improve their cross-cultural knowedge and skills to adpat to the various envirnonments.


People working in a cross-cultural environment, wishing to acquire a complete understanding of the various cultural differences
and to master the required tools and methods.

Training Methods:

Theoretical course and application of the methods taught through exercises and roleplays.

Case studies in relation with the cases experienced by the trainees in their work environment.

Participative and active training favouring interaction and exchange with the trainees.


1. Cross-cultural communication

2. Slow and fast Messages

3. High and low context information in cultures

*high context/low context

*Proximity and space in communication

4. Space and how it is used



*Private space

5. Unconscious reactions

6. How time is perceived and managed

*Time a structuring element

*Time in communication

* “Monochronic time”

* “Polychronic time”

7. Cultures and time management

* “Monochronic”cultures

* “Polychronic”cultures

8. Relation between time and space

9. Backward and future approaches

10. Time in communication

*Pace and synchronisation

*The basic questions to ask

11. The chronology of actions

12. Cross-cultural interfacing

*5 Basic principes

* Behaviour adequation

13. Negotiation rules

*Negotiating with the French

*Negotiating with the English

*Negotiating with the Americans

14. Debriefing of training course

Instructor: Patrick LEMARIE, consultant in International Management, associate professor and lecturer at the University of Le Havre, France.

Duration: 16 hours

Price : ask us for a quote

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